Promotion can be done in many ways, from advertising the broker’s banner ads on the IB’s website to email marketing campaigns or promoting special offers that the broker provides. Interacting with other traders by demonstrating solid knowledge about the cryptocurrency market is a good way to build an online reputation.
By posting blog articles, market analysis reports and trading strategies on various forums, websites and social media channels, IBs can gain referral links. Traders want to know more about the dynamics of the cryptocurrency market. Through educational webinars or online tutorials, firms can gain customers who are loyal to the instructor or expert and turn them into active traders.
Social media platforms, like Facebook, Twitter, Instagram and Snapchat, also serve as great communication channels for new clients, where IBs can address queries and promote new services. Social media is an invaluable tool for targeted advertising, where IBs can also monitor their budgets.
Reputed brokers provide many tools to facilitate marketing, such as:
- Wide collection of banners
- Bespoke landing pages
- Multiple referral links
- Content for social media and other websites
- Bonuses and deposit offers
Interest in the digital currency market has seen a rise in 2020. There are many who are turning to cryptocurrencies for the first time. They might not be very well-versed with the market and might need support in making informed trading decisions. IBs can bridge the gap between these investors and reputed crypto-CFD brokers, helping to take this asset class to a larger audience.